Hospitality businesses neglect the over-65s

Posted: 4th January 2012

The majority

who did not have tailored offers (82%) said they had no plans to introduce any, with 18% claiming this was because their products were suitable for all ages.

Mike Saul, head of Hospitality and Leisure at Barclays Corporate, said: “This lack of tangible engagement with a generation that has, for decades, shaped what leisure is in the UK should be something of a wake-up call for the sector. As the hospitality industry struggles against multiple headwinds, it would be a mistake to overlook the opportunities this healthier ageing population presents.”

“Capital is under increasing pressure, and businesses are naturally questioning where they should be investing and why. Given the level of income the over 65s currently provides the industry it would be remiss to ignore investing in a demographic that is expected to grow so significantly in the next few years. This doesn’t necessarily mean a major overhaul of operations. Simple considerations that take this group into account will go a long way towards securing their spend.”